PLmarket
E-commerce infrastructure and services company committed to improving business-to-business services.
| Date | Investors | Amount | Round |
|---|---|---|---|
$5.2m | Series A | ||
| Total Funding | 000k | ||
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Established in 1989, P.L. Marketing operates as a dedicated sales and merchandising agency with a primary focus on the supermarket retail sector. The firm has built a long-standing, strategic relationship with The Kroger Company, the largest supermarket retailer in the United States, and directs its services to support Kroger's corporate brand products. Its business model is centered on providing comprehensive brokerage and merchandising services tailored to Kroger's specific needs, encompassing its General Office, various divisions, and individual stores.
P.L. Marketing's service portfolio is extensive, covering the entire product lifecycle from inception to shelf placement. The company provides support in areas such as pricing and space analysis, supply chain logistics, procurement, and packaging management. Furthermore, it handles in-store product merchandising, sales execution, and supervision of special projects, demonstrating a deep integration with its client's operations. This specialized approach has allowed the firm to evolve from solely focusing on sales and merchandising to becoming a full-service provider for multiple initiatives within the Kroger enterprise. The company's headquarters are strategically located in Newport, Kentucky, in close proximity to Kroger's General Office, and it maintains representation in eight Kroger division offices across the Midwest and South, covering 14 states.
A significant milestone in the company's history occurred in 2017 when P.L. Marketing transitioned to an employee-owned structure through the implementation of an Employee Stock Ownership Plan (ESOP). This structural change to a 100% employee-owned agency is a core component of its corporate culture, fostering a sense of ownership and responsibility among its workforce. The firm generates revenue through its specialized service offerings to Kroger and its network of suppliers.
Keywords: sales and merchandising, corporate brand brokerage, supermarket retail services, Kroger supplier, in-store merchandising, retail execution, supply chain management, packaging management, project supervision, employee-owned company, ESOP, Newport Kentucky, grocery retail support, CPG services, retail analytics, product lifecycle management, private label support, Midwest retail, Southeast retail, grocery brokerage