Plexuss.com

Plexuss operates an online platform in the education technology market, connecting students with universities and post-secondary opportunities. Founded in 2015 by JP Novin, the company is headquartered in Walnut Creek, California. Novin, the company's CEO, was inspired by his personal journey as a first-generation immigrant who faced significant challenges navigating the American education system. After fleeing a war-torn country as a child, he overcame low expectations to graduate from UCLA and earn an MBA from UCI before becoming a successful technology executive at Microsoft and a serial entrepreneur. This background fueled his creation of a platform to assist students in their college planning and application process.

The company's core offering is a web-based application that serves as a student opportunity network. For students, the platform is largely free and provides tools for college research and discovery, personalized college readiness reports, scholarship searches, and connections with peers and university representatives. Students can create a profile as early as ninth grade, which colleges can then view to engage with potential candidates. The platform utilizes machine learning and data analytics to match students with compatible educational institutions from its database of approximately 18,000 post-secondary schools worldwide. Plexuss also offers premium services for students, such as one-on-one tutoring and coaching in over 90 subjects through its "UnlimitedTutoring.com" service, available via a monthly subscription.

Plexuss's business model generates revenue primarily from post-secondary institutions. Colleges and universities pay for access to a large, targeted pool of prospective students, reinventing how they recruit and engage with candidates. This model operates on a zero-party data approach, where students voluntarily provide their information to connect with opportunities, allowing Plexuss to monetize this data by providing it to their enterprise clients. In 2019, the company launched a Higher Education Practice, offering strategic enrollment management solutions to institutions, which includes strategic planning, market research, data analytics, and managed enrollment services, acting as an extension of a university's admissions office. The company has raised a total of $5.71 million in funding over four rounds, with its latest Series A round in January 2018.

Keywords: education technology, college recruitment, student admissions, university matching, higher education, student enrollment management, online learning platform, college planning, scholarship search, virtual college counseling, student data analytics, EdTech, student opportunity network, higher education marketing, international student recruitment, college admissions advising, academic tutoring, university lead generation, post-secondary education, student success services