Plesh

Plesh operates in the health-conscious snack market, offering chocolate products that challenge the notion that indulgent treats cannot be nutritious. The company was established in Barcelona, Spain, by Jaume Betrian, Juan Umbert, and Adrià Colominas, all of whom share a passion for food innovation. The founding team's combined expertise forms the company's backbone. Jaume Betrian is an entrepreneur with a background in major consumer goods companies like Mondeléz and Chupa Chups; he also co-founded and served as CEO of Ofertia before leading the consumer goods division at Flax & Kale. Juan Umbert and Adrià Colominas are the founders of Makeat, a studio focused on innovation, design, and product development within the gastronomic sector, collaborating with top-tier restaurants.

Plesh's business model centers on the direct-to-consumer sale of chocolate snacks that are formulated without added sugars. The company targets consumers who seek to enjoy sweet snacks without compromising their healthy lifestyle. Revenue is generated through the sale of its products, which are manufactured entirely in Spain. In late 2024, the company secured €1 million in a funding round to bolster its marketing, distribution, and team expansion efforts in Spain, with plans for future international growth. This round included investments from venture capital firms like Demium and BStartup 10 from Banco Sabadell, as well as figures from the food industry.

The company's product line launched with two formats: bars and almond dragees (gems). The bars are available in dark chocolate with crunchy almonds and milk chocolate with crunchy caramel. The almond gems come in dark chocolate with sea salt and milk chocolate with a salty-caramel crunch. Key features of all Plesh products include being free from added sugars, containing over 20% prebiotic fibers, and having between 10% and 18% protein. Additionally, the products are gluten-free and have a low glycemic index to prevent glucose spikes, offering a balanced nutritional profile.

Keywords: healthy chocolate snacks, no added sugar chocolate, prebiotic fiber snacks, high protein chocolate, gluten-free snacks, low glycemic index snacks, food innovation, Spanish food startup, direct-to-consumer snacks, healthy indulgence, functional food, Barcelona startup, chocolate bars, almond dragees, guilt-free treats, innovative snacks, wellness food, nutritious candy, Makeat, Jaume Betrian