PlaysOut

PlaysOut is a UAE-based gametech company, founded in 2024 by Jassem Osseiran, Alex Wang, and Jimmie Jeremejev, that is carving out a niche in the global mini-game market by bridging Web2 and Web3 technologies. The company provides a software development kit (SDK) and a mini-game engine that enables developers to embed lightweight games directly into high-traffic super apps and platforms like Telegram, Discord, and YouTube without requiring separate downloads.

The company's business model centers on creating a frictionless, scalable ecosystem for both developers and users. For developers, PlaysOut offers a full-stack SDK that is compatible with multiple game engines, such as Unity and Phaser, and provides tools for rapid development, localization, and publishing. This allows game creators to reach large user bases within existing popular applications. Monetization is facilitated through a hybrid model; developers can utilize traditional in-app purchases and advertising, or they can integrate Web3 features. These blockchain-based options include stablecoin payments, tokenized rewards, NFT-based assets, and decentralized governance, offering new revenue streams and user engagement mechanics.

PlaysOut's market strategy involves key strategic partnerships. A significant collaboration with Tencent Cloud allows PlaysOut to use the Tencent Cloud Mini Program Platform (TCMPP) to expand its open platform solutions globally, drawing on the success of the Weixin (WeChat) mini-program framework. This partnership is designed to enhance PlaysOut's infrastructure and accelerate the development of its platform across gaming, social, and payment sectors. Additionally, the company is partnering with TON Play to bring thousands of Web3 mini-games to Telegram's 900 million users, with a full launch anticipated in the first quarter of 2025. Other partners include STC Play, VIU, Eros Now, and Web3 communities like DOGE and Yield Guild Games.

Investor confidence in PlaysOut's vision was demonstrated in March 2025, when the company secured $7 million in a seed funding round, reaching a $70 million valuation. The round was led by KBW Ventures, with participation from OKX Ventures and Pacific Century Group. This capital is being used to expand into high-growth markets, including the US, MENA, and Asia, while also enhancing its game library and blockchain integration capabilities.

Keywords: mini-games, software development kit, SDK, Web3 gaming, blockchain games, super apps, Tencent Cloud, Telegram games, gametech, embedded games, TON blockchain, Jassem Osseiran, Alex Wang, mobile gaming, in-app monetization, NFT gaming, decentralized gaming, play-to-earn, game development platform, cross-platform gaming