Playpilot AB

Playpilot AB, founded in November 2015, operates as a comprehensive streaming aggregator, aiming to simplify the content discovery process for consumers navigating the increasingly fragmented video-on-demand landscape. The company was co-founded by Adam Chrigström, an economist with a background in media insight, and Henning Horn Af Rantzien, who holds a master's in economics. Their combined expertise in digital user behavior and financial analysis underpins the company's strategic direction. CTO and co-founder Johan Frisell wrote the first line of code for the platform.

The core of Playpilot's business is its search and discovery engine that allows users to explore content across numerous streaming services from a single interface. This platform aggregates movie, show, and podcast titles, enabling users to find where specific content is available to watch, filter results by criteria like IMDb rating and genre, and receive notifications for new releases. A key differentiator is the social component; the platform encourages users to follow friends and critics to explore their ratings and collections, fostering a community-based recommendation system. This addresses the challenge of content discovery by moving beyond simple aggregation to incorporate social curation.

Playpilot operates on a B2C and B2B model. For consumers, the service is free, designed to reduce search time and enhance the viewing experience. For businesses, Playpilot offers several services. Its data service, 'Gravity', provides a detailed overview of the VOD market, helping streaming services and production companies track catalog trends and compare offerings. The company also provides advertising opportunities for brands to reach a targeted audience of millions of users actively deciding on what to watch. Additionally, Playpilot partners with website owners and telcos, allowing them to enrich their user experience with streaming availability data through widgets and offering a revenue-share model on affiliate traffic.

Headquartered in Stockholm, Sweden, the venture capital-backed company has expanded its presence to over 25 countries. Its journey includes several seed funding rounds and participation in accelerator programs to fuel its growth. The company has demonstrated significant user engagement growth, positioning itself as a notable player in the global media technology sector.

Keywords: streaming aggregator, content discovery, VOD, social curation, media data, series finder, movie guide, podcast search, advertising, affiliate marketing