Playoffnations

Playoffnations, founded in 2019 by Marc Pérez Miralles and Santiago Rodríguez-Losada, operates as a specialized media agency that connects brands with younger demographics, particularly Gen Z. The company is headquartered in Madrid, Spain, and has expanded its operations to Latin America, the US, and Asia. The founding duo combines entrepreneurial strategy with extensive multidisciplinary experience. Pérez Miralles holds a degree in Business Management and has a background as an entrepreneur, while Rodríguez-Losada has a background in law, an Executive MBA, and over two decades of professional experience.

The firm’s core business is to create advertising solutions in non-conventional media, with a focus on gaming, the metaverse, and influencer marketing. Playoffnations designs and executes campaigns for brands looking to establish a presence in virtual worlds and on platforms popular with young audiences. The company’s services include creating customized in-game experiences, such as developing a branded map in Fortnite for the electronics retailer MediaMarkt, or a new game within Roblox for the cereal brand Choco Flakes. These projects serve as a bridge between brands and users in the entertainment industry. The business has worked with notable clients including McDonald's, Telefónica, and La Liga.

Playoffnations’ business model is centered around providing bespoke marketing campaigns and strategies for its clients. Revenue is likely generated through project-based fees for creating these tailored experiences, retainers for ongoing strategic consultation, or a commission on the total campaign budget. This approach allows brands to engage with their target audience in an organic way within the virtual environments where they spend their time. The company has secured funding to support its growth, including a €1 million investment round led by Angels Capital. This financial backing has enabled the company to further develop its technology and expand its reach in the rapidly evolving digital landscape.

Keywords: gaming marketing agency, metaverse advertising, influencer marketing, Gen Z marketing, in-game brand integration, virtual world marketing, non-conventional media, esports marketing, Roblox brand experiences, Fortnite brand partnerships, digital marketing for youth, brand engagement, interactive advertising, Marc Pérez Miralles, Santiago Rodríguez-Losada, user-generated content marketing, virtual events, digital advertising Spain, new media solutions, brand and user connection