Playmerce

Playmerce is a technology firm operating in the e-commerce sector, providing a conversion engine designed to automate on-site sales for Shopify stores. The company was founded by Iiro Kormi, who serves as CEO, and other experienced founders who previously built and successfully exited Zadaa, a Nordic secondhand marketplace. This background in high-volume, dynamic e-commerce environments informs Playmerce's core strategy.

The business addresses the challenge of short visitor attention spans and decision paralysis in online shopping. Its primary offering is an AI-driven platform that integrates with a store's Shopify ecosystem to automate conversions through interactive product discovery. Instead of relying on traditional search-based shopping, the engine guides visitors to suitable products, aiming to turn brief visits into transactions. The service operates on an automation model, intended to reduce the need for manual work and specialized software from the client's team. Key platform features include predictive AI to showcase products likely to sell in real-time, interactive elements that reward shoppers for exploration, and the ability to A/B test different approaches to find what works best for specific audiences.

Playmerce's business model targets ambitious Shopify stores, particularly those with revenues exceeding €300,000, that are open to adopting new technology for growth. The platform generates new, real-time data from visitor interactions, which is then used to build more accurate visitor profiles. This data is distributed across the client's existing marketing and service tools, such as Klaviyo, Mailchimp, and Yotpo, enhancing the entire marketing ecosystem. The company is headquartered in Helsinki and positions itself as a solution for e-commerce businesses looking to move beyond conventional online store optimization toward more engaging, discovery-based customer experiences.

Keywords: e-commerce conversion, Shopify automation, AI product discovery, interactive shopping, conversion rate optimization, customer data generation, predictive e-commerce, visitor engagement, Shopify apps, e-commerce data, customer journey automation, on-site conversion, retail tech, Helsinki startup, AI marketing, automated sales, product recommendation engine, real-time data, Iiro Kormi, Zadaa founders