Playmanity

Playmanity is an operator of a gaming platform that provides users with free access to paid games, funded by an advertising-based model. Founded in 2022 and headquartered in Kyiv, Ukraine, the company's mission is to make gaming more accessible and reduce piracy. The platform's business model is centered on showing non-intrusive advertisements to users during natural pauses in gameplay, such as loading screens or when starting and exiting a game. This allows gamers to play full versions of titles they would otherwise have to purchase. For users who prefer an uninterrupted experience, a subscription option is available.

Playmanity serves multiple client types: gamers get free access to a library of titles, game developers can monetize their products through ad revenue, and content creators can use the platform's no-code tools to build and share their own games. A key feature is that it is not a game-streaming service; players download the full game, which circumvents issues like input lag or internet-related disruptions. The company has a distributed team, with half of its members based in Ukraine and the rest located globally. Despite challenges, including the ongoing war, the team has persevered in developing the platform.

The company has achieved several milestones, including being mentioned in Forbes, receiving a $25K grant from the Western NIS Enterprise Fund (WNISEF), securing a 10,000 PLN grant from the Polish-Ukrainian Startup Bridge, and being a finalist at the Startup World Cup Ukraine in 2023. It has also secured accelerator funding, raising $28.2K in a deal dated May 2025.

Keywords: ad-supported gaming, free-to-play, game monetization, digital game distribution, Ukrainian startups, gaming platform, no-code game development, PC gaming, indie games, ad-based revenue, game publishing, player acquisition, in-game advertising, community monetization, esports competitions