PlayLine

PlayLine is an online fantasy sports and gaming platform that simplifies the experience for casual fans. It was founded in 2017 by television executive Aaron Avruskin and sports media entrepreneur Jason Falovitch, along with former UFC Champion Michael Bisping and two-time NBA All-Star Roy Hibbert. Avruskin, with a background in producing shows for Netflix and Amazon Prime, and Falovitch, who managed the career of boxer Evander Holyfield, pivoted to the sports gaming industry to create a more accessible product.

The company's core offering is a simplified version of daily fantasy sports (DFS). Instead of complex salary caps and drafts common on other platforms, users predict the statistical performance (a "stat line") of a few superstar athletes in a given day's games. This model is designed to appeal to a broader audience beyond hardcore fantasy players by focusing on well-known athletes. PlayLine's flagship product is its Sports Lottery, which replaces random lottery balls with athlete stats, allowing players to use their sports knowledge to win cash prizes, including a daily $1 million prize. The business model generates revenue by taking a percentage of the entry fees from its real-money contests.

Headquartered in Toronto, Canada, PlayLine experienced rapid growth, reaching over 300,000 registered users within its first two years. The company has secured partnerships with major entities like NASCAR's Speedway Motorsports Group, Twitch, and the Times of India, which invested US$8 million. It also formed a joint venture with entrepreneur Mark Cuban called Leverage Game Media after he acquired an interest in certain PlayLine assets.

Keywords: daily fantasy sports, sports lottery, sports gaming, skill-based gaming, athlete statistics, real-money gaming, fantasy sports platform, sports entertainment, player stat predictions, online sports betting, Aaron Avruskin, Jason Falovitch, Michael Bisping, Roy Hibbert, Mark Cuban