Playground Sexual Wellness

Playground is a direct-to-consumer brand specializing in the creation and sale of vegan, plant-based personal lubricants designed to enhance female sexual wellness. The company was co-founded by Catherine Magee, Sandy Vukovic, and Christina Aguilera, officially launching in 2022. The founding team's diverse backgrounds, with Magee's experience in consumer product goods, Vukovic's expertise in product development, and Aguilera's influential platform as a global artist, have shaped the company's mission to destigmatize and openly discuss sexual health.

Playground's core business revolves around its line of personal lubricants formulated with clean, water-based ingredients and adaptogens like ashwagandha and black cohosh, aimed at improving arousal, mood, and libido. The products are free from glycerin, parabens, and silicone, catering to a health-conscious consumer base. The company targets women, aiming to create products that address their specific needs and desires, a segment the founders felt was underserved in the sexual wellness market. Their business model is primarily direct-to-consumer through their website, helloplayground.com, and they have also expanded into retail partnerships with major stores like Target and Walmart. This multi-channel approach allows them to reach a broad audience, from online shoppers to in-store consumers.

The product line includes lubricants with different features, such as 'Love Sesh' for daily use and 'Date Night' for a warming sensation. By focusing on high-quality ingredients and a brand message of empowerment and open conversation, Playground positions itself as a premium offering in the sexual wellness industry, challenging taboos and advocating for a more inclusive and enjoyable approach to sexual health.

Keywords: sexual wellness, personal lubricants, direct-to-consumer, CPG, female health, e-commerce, plant-based products, retail partnership, beauty, wellness products