PlayGreen
A sports betting platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | N/A | Buyout | |
| Total Funding | 000k | ||
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PlayGreen is a Brazilian sports media and gaming company established in 2020 by co-founders Nathan Dionne, the current CEO and former CTO of Barstool Sports, and Marcos Araujo. The company was founded to address the specific needs of the Latin American sports community, which the founders believed were not fully met by existing betting applications and media brands.
The company operates a consumer platform that integrates sports media with a sports betting and casino app. This platform is designed to serve as a comprehensive destination for sports fans and players throughout Latin America. The business generates revenue through its sports betting and online casino offerings, which include over 5,000 games such as Blackjack, Roulette, and Baccarat. PlayGreen's platform, developed entirely in-house by Brazilian professionals, features a user-friendly interface with tools to assist bettors. A distinctive feature is "Hot Bets," which provides users with quick, expert-selected betting options on major daily sporting events, using an interface similar to dating apps.
PlayGreen's growth strategy focuses on differentiating itself from competitors by rapidly introducing new features, such as machine learning-powered bet suggestions and advanced marketing for its media brands. The company has secured significant funding to fuel its expansion, including a $6 million round led by Vice Ventures announced in January 2024. This investment is intended to facilitate expansion into Ecuador and the development of new features, including live-streamed events. To date, PlayGreen has raised a total of $9.5 million. The company is headquartered in São Paulo and also operates in Ecuador.
In addition to its betting platform, PlayGreen manages several sports media brands through its sister company, Esportudo. These brands include Endzone for American football, EsportudoW for women's sports, Next Level for esports, and Camisa 23 for basketball, all tailored for the Brazilian and Latin American markets.
Keywords: sports betting, online casino, Latin America, igaming, sports media, mobile gaming, betting platform, Brazilian startup, gaming technology, fintech, wagering, esports betting, live betting, casino games, sports entertainment, digital media, funding, venture capital, Nathan Dionne, Marcos Araujo