Play2sell
Platform that makes the management and training of the sales teams in a fun way.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
BRL2.0m | Seed | ||
| Total Funding | 000k | ||
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Play2sell provides a gamified software platform for sales training, operating within the SalesTech and EdTech markets. The company was conceived in San Francisco and established in Brazil in 2017. Its founder, Felipe dos Santos, is an economist and serial entrepreneur with a significant background in the real estate software industry, having previously co-founded and sold two software companies. This experience in real estate and a notable graduation from the Founder Institute's acceleration program spurred the initial application of Play2sell's model to train real estate brokers.
The company's business model is centered on a SaaS platform that helps clients improve their sales conversion rates by making training more engaging. Play2sell's revenue is generated through subscriptions to its platform, which is designed to replace conventional, less effective training methods. Initially focused on the real estate market with clients like MRV, Lopes, and Re/Max, the company has since expanded to serve the pharmaceutical, industrial, and retail sectors. Play2sell has undergone multiple funding rounds, including investments from Bossa Nova, NB Capital, and Poli Angels Group, to fuel its product development and market expansion.
Play2sell offers two main products. The first, Play2sell GO, is a mobile application that uses quizzes, daily missions, and competitive elements to deliver micro-learning content, aiming to improve information retention and sales team confidence. This app can be integrated with client CRMs to track real-world sales activities and correlate them with in-game performance. The second product, P2S Pay, is a fintech platform designed to manage and distribute sales commissions and performance-based rewards, simplifying payment splitting and incentive programs. This financial tool integrates with CRM and ERP systems and aims to increase motivation by providing tangible rewards for the achievements unlocked in the training app.
Keywords: sales training, gamification, EdTech, SalesTech, corporate training, mobile learning, micro-learning, sales performance, employee engagement, real estate sales, sales enablement, commission management, incentive platform, fintech, B2B SaaS, employee training, sales motivation, performance tracking, gamified learning, lead conversion