Platfarm (mojitok)
Platfarm helps messaging services to monetize or/and increase user engagement with the visual communication solution.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
$2.0m | Seed | ||
| Total Funding | 000k | ||
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Platfarm Inc., which operates under the brand name mojitok, is a South Korea-based company specializing in digital sticker solutions for messaging platforms and applications. Founded in 2016 by Joseph Hyosub Lee and Duke Dukhyun Yoo, the firm provides a comprehensive platform designed to increase user engagement and create new revenue streams for its clients. The company's primary clients include mobile application developers, telecommunication operators, and mobile device manufacturers.
The core of mojitok's offering is a software development kit (SDK) and application programming interface (API) that allows for seamless integration of a vast sticker library into any messaging service. This library contains over 200,000 animated stickers and GIFs from more than 7,000 creators, ensuring a wide variety of content. A key feature is its AI-powered, real-time sticker recommendation engine. This technology analyzes user text and sentiment to suggest relevant stickers, thereby enhancing the communication experience. The platform supports multiple languages, including English, Korean, and Spanish, positioning it for global scalability.
Mojitok's business model centers on helping partners monetize their apps through a sticker marketplace. The company claims the potential to generate significant additional revenue for apps based on their monthly active users. Platfarm has secured partnerships with major industry players like Samsung, with mojitok's stickers being preloaded on Galaxy phones worldwide. The company has also collaborated with Google and Zalo, a major Vietnamese messaging app, reaching hundreds of millions of users. Financially, Platfarm has gone through at least one seed funding round, with investors including Samsung Venture Investment and Vietnam Innovative Startups Accelerator.
Keywords: sticker SDK, sticker API, emoji platform, user engagement, app monetization, messaging solutions, animated stickers, GIF library, AI-powered recommendations, digital content, mobile messaging, in-app purchases, character licensing, content creators, Zookiz, Samsung partner, Google partner