PlantVita

PlantVita, established in 2020, operates within the food products and nutritional supplements market, with a specific focus on plant-based goods. The company was founded in Mumbai, India, by Anmol Choubey and Sahil Shah. The founding team's mission is to facilitate fitness through enjoyable, plant-fueled dietary solutions.

The firm's business model is primarily direct-to-consumer through an e-commerce platform, supplemented by a subscription service. This subscription provides customers with discounted products, exclusive recipes, and early access to new items. The company targets individuals seeking to achieve health goals such as weight loss or muscle gain through plant-based nutrition.

PlantVita's product portfolio is categorized into fresh ingredients, dairy alternatives, healthy pantry staples, and plant-based supplements. Specific offerings include items like extra firm tofu, hass avocados, fresh soy milk, organic tempeh, and various plant protein powders. The core value proposition lies in making plant-based foods and nutritional supplements easy to integrate into daily life.

In August 2021, the company secured $276,000 in a seed funding round from a consortium of investors, including AIM Group, Meche, and JITO Angel Network, which placed the company's post-money valuation at $2.3 million at the time. Founders retain a majority ownership stake in the business.

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