Plantura

Plantura

A direct-to-consumer brand aiming to make gardening more sustainable and ecological-friendly.

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DateInvestorsAmountRound
-investor investor investor investor investor

€0.0

round
investor investor

€0.0

round
*

N/A

Series A
Total Funding000k

Financials

Estimates*

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Revenues, earnings & profits over time
USD201820192020202120222023
Revenues000000000000000000000000
% growth-163 %30 %169 %20 %22 %
EBITDA000000000000000000000000
Profit000000000000000000000000
EV000000000000000000000000
EV / revenue00.0x00.0x00.0x00.0x00.0x00.0x
EV / EBITDA00.0x00.0x00.0x00.0x00.0x00.0x
R&D budget000000000000000000000000

Source: Dealroom estimates

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More about Plantura
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Plantura GmbH, established in 2017 in Munich, Germany, operates within the home and garden sector with a strong focus on sustainability. The company was founded by Dr. Dominik Cadmus and Dr. Felix Lill. Their academic backgrounds, with Dr. Cadmus holding a Ph.D. in agricultural sciences and Dr. Lill in business administration, provided a solid foundation for a venture that merges ecological principles with a direct-to-consumer business model. The company positions itself as a comprehensive resource for hobby gardeners.

The business model is centered around an e-commerce platform, plantura.garden, which functions as a one-stop-shop for gardening supplies. Revenue is generated through the direct sale of a curated range of products. This includes a variety of indoor and outdoor plants, as well as plant care products such as vegan fertilizers, peat-free organic soils with reduced CO2 emissions, and biological plant protection solutions like beneficial organisms. This product strategy caters to an environmentally conscious consumer base looking for sustainable gardening alternatives.

Beyond its retail operations, Plantura has built a significant content arm to engage its community and drive traffic. The company publishes an extensive online magazine that serves as a primary source for gardening knowledge, offering practical how-to guides and inspirational content. This is complemented by a mobile application designed to provide digital guidance and smart features to assist users in their gardening journey. This dual approach of combining content with commerce aims to build a loyal customer base and establish the brand as an authority in the gardening space. Plantura also maintains an active presence on social media platforms, including YouTube, to further distribute its educational content and engage with its audience.

Keywords: sustainable gardening, e-commerce, direct-to-consumer, organic soils, plant care, gardening magazine, beneficial organisms, peat-free, hobby gardening, garden supplies

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