Planto

Planto is a financial technology company that developed an app aimed at helping millennials in Asia manage their finances. Founded in 2017 by Ankit Suri and Mathieu Jouanneau, the company emerged from the realization that many young adults lacked the tools and knowledge for effective financial planning. Both founders brought relevant experience to the venture; Suri had a background in banking and technology, having worked on digital banking products, while Jouanneau came from a data science and software engineering background. Their combined expertise shaped Planto's core offering.

The company provides a personal finance management application that aggregates users' financial accounts from various banks into a single platform. This allows users to track their spending, create budgets, and set financial goals. Planto's primary market consists of tech-savvy millennials in Hong Kong and the wider Asian market who are looking for a simplified and holistic view of their financial lives. The business operates on a B2B2C model, partnering with financial institutions such as banks and insurance companies. These institutions integrate Planto's technology into their own digital banking platforms to offer enhanced financial management features to their customers. Revenue is generated through these enterprise partnerships, licensing its software-as-a-service (SaaS) solution to financial institutions.

Planto's platform utilizes data analytics and artificial intelligence to provide personalized insights and recommendations. For instance, the app can analyze a user's spending habits and suggest areas for saving or recommend suitable financial products. Key features include account aggregation, expense categorization, goal setting, and data-driven financial advice. This approach aims to make financial planning more accessible and actionable for its user base. The company has participated in several accelerator programs, including the DBS Accelerator and the Cyberport Incubation Programme, which provided mentorship and resources to fuel its growth.

Keywords: personal finance, fintech, financial management, budgeting app, account aggregation, B2B2C, SaaS, data analytics, financial planning, wealth management