Plantcraft

Plantcraft is a food technology company focused on the plant-based protein market, specifically developing a range of clean-label, vegan deli meats. The company was founded in Hungary in 2018 by Kati Ohens and Csaba Hetenyi. The founders' backgrounds are complementary; Ohens has a 20-year career in marketing, advertising, and software development, while Hetenyi brings experience from commercial banking and the food industry, including managing a pasta factory. Ohens' transition into a mission-driven space began after she became a vegan transition coach and identified a significant gap in the market for high-quality, plant-based deli slices. The duo connected while exploring the commercialization of a new food technology IP, which they realized could be applied to create sustainable meat alternatives.

The company's core business revolves around producing plant-based alternatives to traditional deli products such as pâté, salami, pepperoni, and ham. Plantcraft targets health-conscious consumers and those with dietary restrictions, operating in both the retail and foodservice channels. A key differentiator is its commitment to a "clean-label" approach, utilizing unique ingredients like green bananas, legumes, golden linseed, and grapeseed oil to create products free from the top eight allergens, including soy, gluten, and nuts. This formulation is based on proprietary food technology intellectual property derived from 20 years of research. Revenue is generated through the sale of these consumer-packaged goods.

After participating in the ProVeg Incubator program in Berlin in 2019, Plantcraft strategically launched its products in the United States in 2021, recognizing it as one of the most developed plant-based markets. The initial launch featured pâté alternatives in retailers like Erewhon Markets in Southern California and Plum Markets in Chicago. The company has a pipeline of 16 new products, signaling its intent to significantly expand its offerings within the growing alternative protein sector. While established in Hungary, the company operates globally with team members in New Zealand and a U.S. base in New York, and it targets markets in Europe, the United States, and Canada.

Keywords: plant-based deli, vegan meats, food technology, clean label, allergen-free, alternative protein, plant-based protein, vegan pâté, vegan pepperoni, food formulation IP, sustainable food, green banana products, grapeseed oil foods, Csaba Hetenyi, Kati Ohens, ProVeg Incubator, plant-based cold cuts, nutrient-dense foods, soy-free vegan, gluten-free vegan