Plain Tiger
B2B marketplace empowering hotels to adopt sustainable supply chains by connecting them with verified suppliers and providing ESG data.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | Early VC | |
| Total Funding | 000k | ||
| USD | 2023 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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Plain Tiger operates as a B2B marketplace specifically tailored for the hospitality industry, with a sharp focus on sustainability. Founded in 2021 by Oliver Baillie and Alexandra Polson, the Dubai-based company aims to streamline the procurement process for hotels seeking to enhance their environmental and social governance (ESG) credentials. The platform connects hospitality clients with a curated network of over 300 eco-friendly suppliers, offering products and services that help reduce energy and water consumption, minimize waste, and create a more sustainable supply chain.
The business model centers on providing hotels with direct access to vetted suppliers at competitive prices, equivalent to going directly to the source. This approach saves hotels time and money while facilitating the transition to net-zero procurement. Beyond products, Plain Tiger offers a suite of services including ESG advisory, carbon credit sourcing, and ESG data management, positioning itself as a comprehensive solution for sustainability in the hospitality sector. The company was recognized as a 'Top 3 Most Impactful Retail Startup Worldwide' at the World Economic Forum in Davos.
The founding of Plain Tiger by CEO Oliver Baillie and Director Alexandra Polson stemmed from a vision to drive sustainable production and consumption globally. The company has successfully secured a $1.5 million Seed funding round from investors like AngelSpark and COREangelsMEA. This capital is earmarked for enhancing its marketplace technology and expanding its operations into Saudi Arabia, a key growth market. By aggregating verified suppliers and providing essential ESG data, Plain Tiger enables hotels to make measurable progress towards their sustainability commitments.
Keywords: B2B marketplace, hospitality sustainability, hotel procurement, ESG data management, eco-friendly suppliers, sustainable hospitality, net-zero procurement, green procurement, hotel supply chain, ESG advisory, carbon credits for hotels, sustainable tourism, hotel operations, environmental impact reduction, hospitality technology, Middle East hospitality, UAE startup, sustainable sourcing, circular economy hotels, waste reduction hotels