Plain Concepts

Plain Concepts, established in 2006, operates as an IT professional services firm with a global footprint, specializing in crafting custom technology solutions. The company was founded by a group of four Microsoft Most Valuable Professionals (MVPs): Pablo Pelaez, Daniel de la Cruz, Pablo Gonzalez, and Jose Antonio Ortas. Their deep-rooted expertise within the Microsoft ecosystem from the outset has shaped the company's trajectory and core competencies. This foundation has enabled Plain Concepts to cultivate a strong partnership with Microsoft, achieving the status of a Microsoft AI and Cloud Partner.

The firm's business model is centered on providing bespoke project-based solutions to a diverse client base, which includes prominent organizations such as Asisa, Repsol, and the Professional Football League. By engaging directly with clients, Plain Concepts develops tailored applications and systems designed to address specific, complex challenges. Its revenue is generated through fees for these specialized development and consulting services. The company's operations span across several countries, with a team of nearly 500 professionals dedicated to delivering these solutions.

Plain Concepts' service portfolio is structured around four main technological pillars: artificial intelligence, data and analytics, enterprise application development, and infrastructure modernization. Within these areas, the company offers a range of products and specialized services. For instance, its 'Evergine' graphics engine provides a platform for creating industrial digital twins and immersive 3D experiences. Another key offering is 'SIDDI,' an AI-powered platform designed to enhance visual content accessibility for individuals with sensory impairments. These products exemplify the company's approach of leveraging advanced technologies to solve tangible business and societal problems, from optimizing industrial processes to promoting digital inclusivity.

Keywords: IT services, custom software, artificial intelligence, data analytics, cloud infrastructure, enterprise applications, Microsoft partner, digital transformation, graphics engine, digital accessibility