Pixsy

Pixsy operates as a legal-tech platform providing services for online image protection and copyright enforcement, primarily serving photographers, illustrators, and artists. The company was established in 2014 by photographer Daniel Foster, who, after experiencing the theft of his own work, sought to create a solution to the complex issue of unauthorized online image use. He partnered with Torsten Rüter and Kain Jones to develop a service that automates the detection of image theft and provides access to legal resources. Kain Jones, with a background in arts, law, and business, serves as the CEO, while Torsten Rüter is the Head of Development.

The company's core offering is a suite of tools that allows creatives to monitor how and where their images are used across the internet. Pixsy employs AI-powered technology to scan the web and identify matches of its clients' images, having uncovered hundreds of millions of uses. Clients can import their images from various platforms to initiate monitoring. Once a potential unauthorized use is identified, the client can choose to take action. Pixsy provides several resolution options, including sending legally binding DMCA takedown notices to have the images removed.

Pixsy's business model centers on a "no win, no fee" approach for resolving copyright infringement cases. The company acts as a licensing agent for its clients, and for successful cases where lost revenue or damages are recovered, Pixsy takes a 50% commission. This service includes managing negotiations, settlements, and, if necessary, litigation through its global network of partner law firms. The company also offers subscription plans for premium features, such as an increased number of images that can be monitored and access to the automated DMCA takedown tool. The free plan allows users to monitor up to 500 images. The platform is designed to make the complexities of intellectual property law more accessible, handling evidence collection and all communication with the infringing parties.

Keywords: image protection, copyright enforcement, intellectual property, legal-tech, photo licensing, image theft, reverse image search, content monitoring, DMCA takedown, copyright claims, photographer tools, digital rights management, online image tracking, infringement resolution, revenue recovery, content creator economy, visual content protection, intellectual property law, licensing negotiation, artist rights