Pixmac
Royalty free, international microstock photography agency based in Prague, Czech Republic.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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Pixmac s.r.o. operated as a global stock imagery marketplace, originating from Prague, Czech Republic. The company was established in 2008 by co-founder and CEO Vita Valka, a designer with a background in product design, graphic design, and web development who had previously co-founded an IT firm.
The firm's business model centered on aggregating a vast collection of stock photography and illustrations, positioning itself as a comprehensive source for creative assets. It uniquely functioned as a reseller for over 20 other stock photo agencies, including major players like DepositPhotos, earning it the nickname "the food court of stock images." This strategy allowed it to offer millions of images to a global client base. Revenue was generated through a flexible multi-channel approach, offering single image purchases, pre-paid credit bundles, and subscription plans.
Pixmac targeted a global audience of media creators and businesses, supporting transactions in 17 languages and multiple currencies, which established a strong foothold in European markets. The platform provided royalty-free licenses for its images, with options to purchase extended licenses separately. Backed by investors Miton and Profimedia, the company grew to host a community of over 6,000 contributing photographers and illustrators.
A significant milestone occurred on March 5, 2013, when the US-based stock media marketplace Pond5 acquired Pixmac's assets, including its technology and team. The acquisition was a strategic move for Pond5 to expand its international presence and absorb Pixmac's extensive image library. Following the acquisition, Pixmac continued to operate as a standalone service for two years before its brand was retired and its library was fully merged into the Pond5 platform in 2015.
Keywords: stock photography, royalty-free images, stock photo marketplace, image licensing, digital assets, stock illustrations, Vita Valka, Pond5 acquisition, microstock agency, photo aggregator, creative content, digital media, Prague startup, Miton, Profimedia, stock vectors, image subscription, media marketplace, European stock photo, creative assets platform