Pixalate

Pixalate is a global platform that provides fraud protection, privacy, and compliance analytics for the digital advertising industry. The company operates in the ad tech market, serving clients such as publishers, ad networks, and brands to ensure their advertising efforts are not wasted on fraudulent activities.

Its core services revolve around identifying and preventing various forms of ad fraud, including invalid traffic (IVT), across multiple channels like Connected TV (CTV), mobile apps, and websites. The company offers a suite of products that includes real-time analytics, blocklists, and reporting to help clients monitor their ad campaigns and protect their ad spend. Pixalate's business model is based on a subscription-based service (SaaS), where clients pay for access to its platform and tools. The company is a Media Rating Council (MRC) accredited vendor for sophisticated invalid traffic (SIVT) detection and filtration, which adds a layer of credibility and trust to its services. By providing detailed insights into ad traffic quality, Pixalate helps businesses improve their return on investment in advertising and maintain brand safety.

Keywords: ad fraud, compliance analytics, invalid traffic, CTV advertising, mobile advertising, brand safety, ad verification, MRC accredited, digital advertising, SaaS