Piwik PRO

Piwik PRO is a Polish company founded in 2013 by Maciej Zawadziński that offers a privacy-centric web analytics platform. It originated from the open-source project Piwik (now Matomo), with Zawadziński initially contributing to the project before launching Piwik PRO as a commercial entity to provide enterprise-level support and features. The company officially separated from the open-source project in 2016 to develop its own proprietary platform, the Piwik PRO Analytics Suite.

The business operates on a freemium model. Its primary offering is the Piwik PRO Analytics Suite, which includes modules for Analytics, Tag Manager, Consent Manager, and a Customer Data Platform (CDP). The suite is designed for organizations with strict data privacy and security needs, such as those in the healthcare and finance sectors, and helps ensure compliance with regulations like GDPR, HIPAA, and CCPA. Revenue is generated from subscriptions to its paid plans (Business and Enterprise), which offer more advanced features, higher data limits, and dedicated support compared to the free Core plan. The company provides flexible hosting options, including on-premises, private cloud, and public cloud solutions across various regions to meet data residency requirements.

Founder Maciej Zawadziński has a background in AdTech, MarTech, and online privacy, having built and sold several technology companies, including Clearcode. In March 2017, Piwik PRO raised $2 million in a Series A round led by Warsaw Equity Group, with participation from angel investor Tim Schumacher. In 2023, Zawadziński transitioned to an advisory role, with Piotr Korzeniowski taking over as CEO. Later that year, Piwik PRO merged with Cookie Information, a Danish consent management platform provider, and was acquired by Kirk Kapital, the family office of the LEGO founder's descendants.

Keywords: web analytics, data privacy, GDPR compliance, marketing analytics, customer data platform, tag management, consent management, HIPAA compliant analytics, analytics suite, data security, enterprise analytics, user behavior tracking, first-party data, data ownership, on-premises analytics, private cloud analytics, customer journey analysis, adtech, martech, Maciej Zawadziński