Pitz

Pitz operates a B2B2C platform designed for the amateur football community, which was launched in 2016 by co-founders Fernando Mendivil, Rafael Sanchez Varela, and Eduardo Saracho. The idea for the company originated from Fernando's personal frustration with the disorganization of his amateur league, particularly regarding payment tracking. Recognizing a broader issue, he leveraged his background in technology to create a solution.

The company's mobile application serves as a central hub for amateur football players and teams. It provides tools for organizing team logistics, such as scheduling matches, confirming player availability, creating lineups, and managing payments. Beyond simple administration, the platform allows players to create profiles, track their performance statistics, and build a virtual avatar. Machine learning is utilized to create a gamified experience based on historical data, where players can improve their skills and receive endorsements. One of the core features is connecting amateur players with corporate sponsorship opportunities. This model allows brands to sponsor team uniforms and other gear in exchange for user engagement and participation in marketing campaigns. This approach provides direct conversion opportunities for brands like Linio and Caliente, moving beyond simple brand impressions.

The business model primarily revolves around facilitating these sponsorships between brands and amateur players. For a period, Pitz also offered a free tournament administration software for league organizers to streamline communication with teams. The startup gained significant traction, being selected for the LeAD sports accelerator program in Berlin, backed by the founding family of Adidas, which provided access to a global network of sports industry mentors and investors from entities like UEFA and FIFA. Pitz has also attracted investment from professional football players, including Miguel Layún and Javier "Chicharito" Hernández, raising over $600,000 in investment at one point.

Keywords: amateur football, sports technology, player management, team organization, soccer app, corporate sponsorship, B2B2C platform, gamification, player statistics, league management, sports marketing, athletic community, team logistics, performance tracking, football sponsorship, mobile sports app, Guadalajara tech, Latin America startup, sports engagement platform, recreational sports