Pinto

Pinto operates as a product intelligence platform, focusing on making food and nutrition information more accessible and personalized. Founded in 2016 by a team of data programmers, food scientists, and dietitians, the company, formerly known as Sage Project, Inc., established its roots in personalized nutrition. The co-founder and CEO is Sam Slover. The New York-based company aims to optimize product data to make it searchable and tailored to individual consumer needs.

The core of Pinto's business is its comprehensive product database, which is described as one of the world's most extensive for food, grocery, and CPG products. This platform deconstructs both on-label and off-label product information, translating it into a standardized language of clear attributes. This enables clients, which include retailers and brands, to track and analyze nutrients, ingredients, and other data points relevant to dietary goals. The business generates revenue through its product intelligence software, which provides tools for content creation, search optimization, and inventory management. Its services cater to sectors such as retail, distribution, and healthcare.

In May 2020, Pinto secured $2.29 million in a seed funding round from investors including Lyra Growth Partners and Grand Central Tech. A significant milestone occurred in February 2022, when Pinto was acquired by SPINS, a wellness-focused data company. This acquisition was intended to enhance SPINS' product intelligence capabilities, creating a collaborative platform for retailers and suppliers to improve merchandising, e-commerce, and personalized customer experiences.

Keywords: product intelligence, food data, nutrition information, CPG data, personalized nutrition, product database, retail analytics, food labeling, grocery data, consumer product information, Sam Slover, SPINS, Sage Project, diet analysis, ingredient tracking, food science, e-commerce optimization, inventory management, retail software, supply chain data