PinRich

PinRich Inc. is a Japanese company specializing in the real estate technology sector. It operates a platform that utilizes big data and artificial intelligence to create business opportunities for real estate brokerage companies.

Founded in July 2018 by Masayoshi Mitsui, who previously worked in the real estate finance division at Marubeni Corporation, along with several former members from Suumo, a major Japanese real estate portal. The company was established to address information asymmetry in the real estate industry. PinRich provides a suite of services for real estate agencies, including customer relationship management (CRM) and automated client follow-up tools. The platform aggregates property data from major Japanese real estate portals like Suumo, Homes, and atHome, as well as data from the Real Estate Information Network System (REINS). This allows PinRich to offer comprehensive and up-to-date property information, which its clients can use to engage with potential buyers, sellers, and renters.

The business model is subscription-based, offering a monthly plan that includes customer management, automated follow-up for sellers, buyers, and renters, and support for data collection. The platform is designed to help real estate agents maximize their customer contact frequency and generate concrete results such as viewing appointments and property assessment requests. PinRich offers services for personalized property email distribution, online valuation reports, AI-powered assessment websites, and property search sites. The company supports its clients by handling tasks like migrating customer information from other CRMs at no extra cost.

Keywords: real estate marketing, marketing automation, property technology, ReTech, big data, artificial intelligence, CRM, real estate brokerage, lead generation, customer management, automated follow-up, property data, real estate analytics, SaaS, online valuation, Japanese real estate, Suumo, Masayoshi Mitsui