Pinipa
Business transformation is painful, takes a long time, is expensive and often fails. And the need to transform established businesses is only increasing as the pace of market-driven change gets faster and more critical. Business transformation progra.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor | €0.0 | round | |
| N/A | N/A | - | |
| Total Funding | 000k | ||
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Pinipa was a London-based software-as-a-service (SaaS) company established in 2013 by co-founders Faith Forster and Sandy Forster. The firm provided a platform geared towards managing strategic initiatives, aiming to connect the dots between high-level business objectives and day-to-day project execution. Faith Forster, who served as CEO, brought a background as a seasoned product leader in B2B SaaS and Fintech to the venture.
The company's core offering was a collaborative project management tool designed for complex corporate environments with multiple workstreams and stakeholder groups. Pinipa's platform focused on delivering clear oversight and simplifying communications for senior management and non-project managers. It integrated with existing tools to create a unified overview, facilitating targeted updates for different stakeholders and providing analytics to measure the effectiveness of strategic initiatives. Key features included creating visibility across various workstreams, targeted email updates, and insightful reporting, all presented through a simple user interface to encourage adoption by senior leaders who might avoid legacy project management systems.
Pinipa targeted corporate clients, and its customer base included prominent names such as Microsoft, LinkedIn, PwC, and Capita. The business operated on a B2B SaaS model, likely generating revenue through subscriptions to its platform. The company went through a significant product reinvention, launching Pinipa 2.0 in May 2016 after intensive, user-experience-led development that involved interviews with over 50 potential and existing customers to refine the product-market fit. Pinipa secured $622K in a single seed funding round on July 27, 2015, with investors including Passion Capital and Microsoft Accelerator. At the time of this funding, the company had a post-money valuation of $1.93M. According to public records, Pinipa ceased operations and is now considered a dead-pooled company as of May 2018.
Keywords: strategic initiatives, project oversight, stakeholder communication, corporate project management, business outcomes, B2B SaaS, workstream visibility, portfolio management, enterprise software, Faith Forster, Passion Capital, Microsoft Accelerator, project analytics, progress reporting, executive dashboards, change management, business transformation, London startup, Fintech founder, Pinipa