Pilgrim Soul
A mission-driven company focused on optimizing human creative performance to gain a competitive edge in business and life.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $2.0m | Seed | |
| Total Funding | 000k | ||
Pilgrim Soul operates as a lifestyle brand centered on enhancing creative performance, strategically positioning itself at the intersection of consumer goods and the growing cannabis market. The company was founded in 2020 by Shawn Gold, an entrepreneur with a notable background in marketing and brand development for culturally significant companies like MySpace, Engadget, and TechStyle Fashion Group. Gold's career, which involved developing advertising for major brands such as P&G and General Mills, along with his personal use of cannabis for creative brainstorming, directly shaped the company's mission. He identified a market opportunity to create a brand where cannabis is one product within a broader ecosystem focused on creativity.
The company's revenue model is diversified across two main product lines. The primary revenue driver has been 'The Creative Thinking Journal,' an activity book with over 50 exercises designed to stimulate creative thought. This journal, which has sold over 500,000 copies and became a top 500 seller on Amazon, is marketed to be used while under the influence of cannabis to enhance creative flow, though it is also positioned for use by anyone seeking to boost creativity. Pilgrim Soul also offers complementary products like colored pencils and scratch notes. The second pillar of its business is cannabis products, specifically live resin vape pens available in California. In a partnership with AbstraxLabs, Pilgrim Soul analyzed numerous cannabis strains to create specific blends tailored to different types of creative thinking, such as Imagination, Focus, and Awareness. This dual-product strategy targets a growing consumer base of over 250,000 individuals interested in the connection between cannabis and creativity.
Financially, Pilgrim Soul secured a $2 million strategic seed funding round in January 2022, with investments from firms like Merida Capital Holdings and Bee House, as well as notable entrepreneurs. By that time, the company had already generated $5.8 million in revenue since its 2020 inception, primarily from its journal sales. The company's business strategy is to define and lead a new category in the cannabis industry focused on creative performance, viewing cannabis as a component of a larger mission-driven brand. This approach is designed to appeal to a broad market that includes not just artists, but also professionals in various fields looking for a competitive edge.
Keywords: creative performance, cannabis lifestyle brand, creative thinking journal, Shawn Gold, live resin vape pens, creativity enhancement, consumer goods, cannabis products, self-help journals, brainstorming tools, AbstraxLabs, Merida Capital Holdings, creative curriculum, enhanced creativity, guided journals, Amazon bestseller, CPG, cannabis for creativity, innovation tools