Piggipo

Piggipo operates as a financial technology company in Thailand, providing a mobile application designed for personal credit card management. The company, established under the parent Neversititup in 2014, was founded by Supichaya Surapunthu, Sirathorn Thamprateep, and Pongchai Tangbowonweerakun. The idea originated from the founders' own challenges with managing multiple credit cards and accumulating debt, a common issue in Thailand where low financial literacy is prevalent and individuals often hold at least three cards.

The Piggipo application serves individual credit card holders by consolidating all of their card information into a single platform. Users can manually input or sync their transaction data to track spending in real-time, view outstanding balances for each card, and receive notifications for payment due dates. This helps users avoid late fees, manage spending against a set budget, and understand their financial habits through infographic reports and spending categorizations. To address security concerns, the app does not require users to input sensitive information like full credit card numbers or CVVs, ensuring no direct transactions can be processed. A significant milestone for the company was winning the Dtac Accelerate Batch 2 competition in 2014, which provided crucial early-stage funding and credibility. Piggipo also participated in the MaybankFintech program, leading to a partnership to launch a similar app, Credit Mavin, in Malaysia.

The company's revenue model is primarily based on a freemium and subscription structure. The core application is free to use with manual data entry. Premium features, such as unlocking more spending categories or automatically syncing transactions with partner banks, are available through in-app purchases or a subscription fee. Initially, a premium feature cost $1.99 to expand spending categories. The business model later evolved to include monthly or annual subscription fees for the synced version, which automatically categorizes spending and sends notifications. The company has also explored partnerships with banks to offer tailored financial services and promotions to its users. In 2020, the app was revamped into Piggipo GO, promising improved stability and additional features while maintaining its core functionality.

Keywords: personal finance, credit card management, expense tracking, financial technology, mobile application, budget management, debt management, Piggipo, Thailand fintech, payment reminders, spending analysis, bill management, Neversitup, Supichaya Surapunthu, Dtac Accelerate, financial literacy, Piggipo GO, credit card consolidation, mobile finance app, expense consolidation