Pierry Software

Pierry Software is a marketing software integration and solutions company focused on optimizing campaigns within the Salesforce Marketing Cloud. Founded in 2008 by Josh Pierry, the company developed a "Marketing as a Service" (MaaS) approach. This model combines technology expertise with creative services to help clients design, develop, and execute customized marketing programs aimed at improving efficiency and return on investment. The company assists clients by integrating digital delivery, data, social media, and e-commerce solutions.

Before its acquisition, Pierry Software received strategic investments from MDC Partners and Salesforce's corporate investment arm, Salesforce Ventures, which helped scale its MaaS model globally. In September 2017, WPP's global digital agency, Wunderman, acquired a majority stake in Pierry, Inc. This acquisition was part of Wunderman's strategy to enhance its technology consulting expertise and strengthen its partnership with Salesforce. At the time of the acquisition, Pierry employed around 100 people in offices across the United States and Japan, with reported revenues of $14.5 million for the year ended December 31, 2016. The company's client roster included notable names such as LifeLock, Louisiana Tech University, and the San Jose Earthquakes.

Keywords: Salesforce Marketing Cloud, marketing software integration, Marketing as a Service, MaaS, digital marketing solutions, Wunderman Thompson, Salesforce partner, campaign optimization, creative excellence, technology expertise, customer relationship management, digital delivery, data integration, e-commerce solutions