Picture My Life
Image-based communication tools that make life easier for children with special needs, their parents, educators and school.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
SEK2.0m | Early VC | ||
| Total Funding | 000k | ||
| EUR | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 98 % | 29 % | 17 % | 6 % | 40 % | 55 % | 96 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (256 %) | 3 % | 10 % | - | - | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (343 %) | (68 %) | (55 %) | (189 %) | (161 %) | (167 %) | (54 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Picture My Life Communication AB provides a digital, image-based communication aid designed for children, young people, and adults who require special assistance. The company's core offering is a web-based digital diary that serves as a substitute for traditional handwritten contact books, facilitating communication in a secure and engaging manner.
The platform is accessible on various devices, including mobile phones, tablets, and computers. It integrates several visual and language support systems, such as Widgit symbols, Pictogram, Ritade Tecken (Drawn Signs), and video signs from the Swedish Sign Language Lexicon, and the web version also includes a text-to-speech synthesis feature. The service is designed with a multimodal communication approach, allowing users to combine photos, drawings, films, sounds, and text to express themselves, which promotes participation, security, and independence.
The business model is subscription-based, with a monthly fee of 115 SEK (including VAT) for private individuals. For institutional clients like schools or care facilities, the company offers business licenses, with pricing available upon request. A 30-day free trial is available for prospective users. Each license permits the user to invite up to 30 people, fostering a collaborative support network. The platform is GDPR compliant, with all data stored in Sweden to ensure user privacy and security. The service can also be prescribed as a medical aid. The company continuously develops its application in close collaboration with its users, encouraging feedback and suggestions for improvements.
The management team includes Anders Gunnarsson as CEO, Johan Pauly and Emil Yngerfors as Customer Managers, and Dennis Koss handling finances. The platform is aimed at various user groups, including individuals and their families, as well as professionals in educational and care settings like schools, daily activity centers, and residential homes. It functions as a tool for Alternative and Augmentative Communication (AAC), cognitive support, and clarifying pedagogy by helping to structure daily events, prepare for activities like a dentist visit, and create instructional guides for tasks.