Picstagraph

Picstagraph GmbH is a platform that connects businesses with content creators to generate content for marketing activities. Founded in 2017 and registered in 2018 in Mainz, Germany, the company initially launched as an app-based platform for photo contests. The founder and CEO is Marc Bopp.

The company has since evolved to focus on bridging the gap between companies needing marketing content and creators who can produce it. Businesses can post jobs or contests on Picstagraph's platforms, including CreatorJobs.com, to find talent for their content marketing, with a focus on creative images and videos for social media platforms like TikTok and Instagram. This model allows companies to engage with their audience, communicate branding, and source user-generated content (UGC). For creators, it provides a way to monetize their skills and connect with brands for potential collaborations and to become brand ambassadors.

The platform serves a range of clients from self-employed individuals to midsize and large businesses, including marketing professionals, advertising agencies, and e-commerce businesses. Key features include contest management, social media integration, real-time voting, entry management, and analytics. In February 2023, Picstagraph received an investment from the investment and structural bank Rheinland-Pfalz (ISB) through its subsidiary WFT, utilizing funds from the Innovation Fund II, which is co-financed by the European Union.

Keywords: content creation, user-generated content, creator economy, brand ambassador, marketing platform, social media marketing, content marketing, photo contests, video contests, creator marketplace, digital marketing, influencer marketing, talent sourcing, creative services, brand engagement