PicoCandy

PicoCandy

Distribution platform delivering stickers to applications.

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PicoCandy, founded in 2013, operated from Singapore as a platform focused on customer and employee engagement. The company's core offering evolved into a 'stickers-as-a-service' model, enabling brands to monetize their products and engage with customers through digital stickers and chatbots integrated into various messaging applications. This service was designed to simplify the entire process for brands, covering design, development, management, and deployment of these visual communication tools.

The firm successfully raised a total of $1 million in funding over two seed rounds. Its initial funding round occurred in 2013, with a subsequent round on May 23, 2014. Key institutional investors included WaveMaker, Ardent Capital, and the National Research Foundation, with angel investment from Khang Hiong Toh.

The platform provided a bot and digital sticker distribution system aimed at enhancing brand optimization and visual communication. It targeted businesses seeking to improve engagement with their customer base and better manage their brand presence in the digital messaging space. The business model centered on providing this specialized software as a service to other companies. While operational, PicoCandy was a privately held, venture-capital-backed company. According to industry data, the company is now considered deadpooled. Keywords: customer engagement platform, digital stickers, stickers-as-a-service, chatbot deployment, brand optimization, visual communication, messaging applications, brand management, bot platform, PicoCandy Pte Ltd

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