VanishID

VanishID, formerly known as Picnic Corporation, is a digital executive protection company headquartered in Bethesda, Maryland. The company was founded by Matt Polak, who serves as the CEO. Polak's background in human intelligence and competitive strategy for Fortune 500 companies inspired the creation of VanishID as a way to protect people from open-source intelligence gathering by threat actors. Before founding the company, he was a founding partner at BroadBranch Advisors, where he supported over $200 billion in M&A transactions and also worked in investment banking and as an intelligence analyst.

VanishID offers a managed service that utilizes agentic AI to neutralize public data exposure for organizations and their employees. The platform operates by continuously monitoring and reducing exposure to open-source intelligence (OSINT), thereby extending security beyond the traditional corporate perimeter. It aims to solve the security challenge of social engineering, which is the root of over 90% of cyberattacks. The service is fully automated, requiring no action from executives or their security teams and no provision of personally identifiable information (PII) to operate. The system continuously removes PII from the internet, addressing the issue that over 93% of C-Suite executives have their home addresses exposed online.

The company's offerings are tiered, with a focus on protecting high-risk individuals. The "CEO Protection" service is its most comprehensive tier, extending protection to up to 25 family members or close associates. This service includes personal device and social media impersonation protection, dark web monitoring for compromised credentials, and a Red Team Assessment that evaluates both physical and digital vulnerabilities. In April 2025, VanishID announced it had raised $10 million in a funding round led by Dell Technologies Capital, with participation from several other venture capital firms and individual investors. The funds are intended for go-to-market investments and to enhance the platform's AI remediation capabilities.

Keywords: digital executive protection, data exposure neutralization, social engineering prevention, open-source intelligence, OSINT, PII removal, cybersecurity, threat intelligence, data broker takedown, digital footprint reduction, CEO protection, automated data removal, enterprise security, digital risk management, cyberattack prevention, identity protection, dark web monitoring, privacy as a service, corporate security, human attack surface