PickMyAd
Helps the brands to find influencers and book your advertisement slots to be endorsed and promoted.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
* | $160k | Angel | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 130 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Based in Chennai, India, PickMyAd operates as an influencer marketing marketplace, connecting brands with social media creators for promotional activities. The company was established in June 2020 by a group of friends: Prabu Dass (CEO), Arun Pious W (CMO), Sivakumar Selvaraj (COO), and Aruljothi Kuppusamy (CTO). The founding idea emerged during the COVID-19 lockdown after the founders, while exploring a YouTube channel as a hobby, identified significant challenges in the influencer marketing space, including price discrepancies and a rise in scams.
PickMyAd's business-to-business model is centered around a platform that simplifies the process of influencer discovery and collaboration. Brands can register, undergo a verification process, and then search for influencers based on various criteria such as category, language, and location. The platform's core service is to streamline the booking process, allowing brands to book advertising slots directly from influencers' profiles, much like booking a movie ticket. This addresses the inefficiency of manual outreach and negotiation. The company's revenue is generated by charging a commission from both the brand and the influencer for each successful collaboration.
The platform offers a detailed profile page for each influencer, enabling brands to assess their fit and pricing before committing. A key feature is its escrow system, which holds the brand's payment until the influencer has published the agreed-upon content, ensuring security for both parties. Initially focusing on YouTube creators, PickMyAd has expanded to include Instagram influencers. The platform supports various ad formats, such as intro/end banners, explainer segments, and product placements within the creator's content. The company has received pre-seed funding, including from the Startup India Seed Fund Scheme, and counts notable angel investors among its backers.
Keywords: influencer marketing, creator marketplace, AdTech, MarTech, brand collaboration, social media promotion, YouTube marketing, Instagram influencers, content creator monetization, digital advertising, influencer discovery, campaign management, B2B marketplace, secure payments, escrow service, Chennai startup, Indian startup, social media advertising, influencer booking, creator economy