Pickee

Pickee was a developer of a mobile application designed to simplify the organization of group activities. Founded in 2016 and headquartered in Rome, Italy, the company aimed to provide an alternative to disorganized chat-based planning for events like parties, trips, and meetings. The application allowed users to create an event, invite participants, and establish a shared task list, referred to as "pickees". Group members could then claim responsibility for specific tasks and comment on them, fostering collaboration and streamlining the coordination process.

The platform operated in the B2C non-financial services and application software market. It targeted individuals looking to organize activities with friends, colleagues, or people with shared interests. The app was available for free on both Android and iOS devices. The primary benefit was to bring clarity and simplicity to event organization, moving complex arrangements out of chaotic group chats and into a structured, task-oriented environment. The business model appears to have been based on a free-to-use application, likely with future plans for monetization through premium features or other revenue streams, a common strategy for mobile apps. The company participated in accelerator/incubator programs in November 2016 and September 2018 to support its growth. However, according to PitchBook data, the company is now listed as out of business as of February 2020.

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