PickAsso

AssoConnect is a French software-as-a-service (SaaS) company providing an all-in-one management platform for non-profit organizations. The company was established to address the operational challenges faced by associations, allowing them to digitize and streamline their daily tasks. It was founded in 2014 by Arnaud de La Taille, Pierre Grateau, and Sylvain Fabre, all of whom had personal experience in the non-profit sector and recognized the potential for technology to support these organizations.

The firm’s business model is centered on a subscription-based service for its integrated software solution. It offers various pricing tiers, including a free version for small associations with fewer than 30 members, making its tools accessible to a wide range of clients. The platform's features are comprehensive, covering member management, accounting, online payment collection for donations and memberships, and communication tools like website creation and emailing. This integrated approach eliminates the need for organizations to use multiple, disparate software for different functions. AssoConnect serves a diverse client base, from small local clubs to large national federations and well-known organizations like the French Red Cross Foundation and the French Triathlon Federation.

Initially self-funded, AssoConnect secured its first funding round of €2 million in 2017, followed by a €7 million Series A round in 2020 from investors including ISAI and XAnge. In May 2025, the company was acquired by team.blue, a major European digital enabler, a move intended to accelerate AssoConnect's expansion across Europe while maintaining its focus on empowering non-profits. By the time of the acquisition, the platform was serving over 40,000 non-profits.

Keywords: association management, non-profit software, SaaS, CRM, membership management, online payments, fundraising tools, accounting software, civic tech, digital transformation