PickASO

PickASO, established in Barcelona in December 2013 by Daniel Peris and Miriam Peláez, was one of Spain's first native App Store Optimization (ASO) and App Marketing agencies. The firm specializes in driving growth for mobile applications, positioning itself as a strategic partner for companies, developers, and other agencies.

The company's business model is service-based, concentrating exclusively on mobile app marketing. It caters to a diverse clientele, from startups to large international brands across various sectors like e-commerce, fintech, entertainment, and mobility. PickASO generates revenue by providing a suite of specialized services designed to increase an app's visibility, user acquisition, and overall business performance.

Their core service is App Store Optimization (ASO), which involves analyzing an app and its market to improve its ranking and conversion rate on platforms like Apple's App Store and Google Play. This process includes optimizing keywords, titles, descriptions, icons, screenshots, and videos. Beyond ASO, the agency offers comprehensive mobile marketing strategies that cover user acquisition through paid campaigns on social media and ad networks, user retention, and business growth strategy. The agency also provides design services for creating visual assets, content marketing through social media and influencers, and customized in-company training for client teams.

Keywords: App Store Optimization, ASO, Mobile App Marketing, User Acquisition, App Marketing Agency, Mobile Growth, Google Play, Apple App Store, app visibility, app conversion rate, mobile strategy, CPI campaigns, app content marketing, mobile business consulting, app design, app store ranking, fintech app marketing, e-commerce app marketing, Barcelona startup, Daniel Peris