Piantando
Platform that supports non profit initiatives through the sell of plants and green marketing activities.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
€120k | Seed | ||
| Total Funding | 000k | ||
| EUR | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 300 % | 25 % | 68 % | 8 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 12 % | (9 %) | (1 %) | (21 %) | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 7 % | (8 %) | - | (20 %) | (70 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Piantando operates as a Benefit Company, structuring its business model to directly fund and execute projects with high social and environmental impact. The company was founded in Milan, Italy, in April 2019 by Andrea Evangelista and Chiara Riente. The idea originated in 2018 when Evangelista, during a trip to Chile for his thesis, encountered a local community dedicated to reforestation. This experience inspired him and Riente, who were colleagues at a Swiss market research firm and both graduates of the Polytechnic University of Milan, to leave their jobs and establish Piantando.
The firm's revenue model is based on a "1 Product = 1 Contribution" principle. It sells products, primarily succulent plants, and corporate gifts, to both individual consumers and businesses. Each product sold corresponds to a unique code that allows the customer to trace and certify that the proceeds are allocated to a specific project. This direct-funding model distinguishes Piantando from organizations that simply donate money to charities; instead, it initiates its own projects or collaborates with vetted associations that adhere to its "Piantando Value Chain" standards.
Piantando serves a dual market: individual consumers looking to make a tangible environmental contribution and corporate clients seeking to meet sustainability goals. For businesses, the company's activities can be integrated into their sustainability reporting, aligning with UN Sustainable Development Goals. The projects are diverse, focusing on reforestation in places like Chilean Patagonia, building wells and providing medical care in remote villages in Malawi and Peru, and installing 'smart' bird nests to protect biodiversity. By purchasing a plant or service, clients fund these tangible outcomes, such as planting a tree for each succulent sold for the Patagonia project.
Keywords: environmental services, social impact, corporate sustainability, reforestation, B Corp, benefit company, direct funding model, sustainable development goals, biodiversity, water access projects, community development, e-commerce, green gifting, impact transparency, Andrea Evangelista, Chiara Riente, Milan startup, environmental projects, social enterprise, Patagonia reforestation