PI Corporation
Online Backup, Cloud backup, and Data Backup Solutions | Mozy.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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PI Corporation operates as a new media entertainment company, positioning itself at the forefront of the burgeoning short-form content market. Established in July 2021 by Son Sung-soo, a first-generation influencer-turned-entrepreneur, the firm focuses on discovering and cultivating talent for digital platforms. The founder's background as an influencer provides the company with a native understanding of the creator economy and the dynamics of social media engagement.
The company's core business involves managing a roster of content creators and live streamers, providing them with a development system that supports content creation for platforms like TikTok, Instagram, and YouTube. PI Corporation holds exclusive contracts with over 100 short-form creators and 300 live streamers, who collectively command an audience of over 200 million followers. This roster includes prominent influencers such as Yuvin Kelly and Kim Hyemin.
Revenue generation is multifaceted, stemming from brand and marketing campaigns that enhance creator visibility. The company has executed successful collaborations with major international and domestic brands including Dior, Nike, Samsung Electronics, and Lotte Chilsung. A significant part of its business model includes music marketing, where it creates TikTok challenges for new songs, resulting in over 150 challenges that have garnered more than 10 billion views. In June 2024, the company secured its first external funding, a Series A investment of 4 billion KRW from Altos Ventures, to fuel its expansion. Future plans include venturing into e-commerce, launching proprietary brands, and producing short-form dramas.
Keywords: new media entertainment, creator management, influencer marketing, short-form content, live streaming, TikTok marketing, content creator development, digital advertising, brand collaborations, music marketing, social media monetization, creator economy, Korean startup, influencer agency, talent management, viral marketing, brand campaigns, content strategy, social media entertainment, digital media