Physitrack

Physitrack PLC operates as a global digital health company, providing a technology platform for patient engagement and telehealth. The firm was co-founded in 2012 by Henrik Molin and Nathan Skwortsow. The initial idea stemmed from a personal experience of receiving suboptimal exercise instructions on a piece of paper after a knee injury. This led to the development of a platform to digitize and improve the delivery of physical therapy and exercise prescriptions.

The company targets a broad range of healthcare practitioners, including physiotherapists, chiropractors, and other medical professionals, along with institutional clients like hospitals and health systems. Its business model is primarily based on a Software-as-a-Service (SaaS) subscription, where individual practitioners and organizations pay a recurring fee to access the platform. This model provides a predictable and scalable revenue stream.

Physitrack's core offering is a cloud-based solution that enables healthcare providers to create and prescribe video-based exercise programs for their patients. A key feature is the ability to track patient adherence and outcomes in real-time through patient-reported data and wearable technology integrations. The platform also includes a comprehensive patient education library with 3D anatomical animations to enhance understanding. Furthermore, Physitrack incorporates a secure telehealth solution, allowing for remote video consultations, live exercise demonstrations, and secure messaging between the practitioner and the patient. In a strategic expansion, Physitrack acquired Champion Health in 2022, a UK-based corporate wellness platform, to broaden its offerings into the workplace wellbeing market.

Keywords: digital health, patient engagement, telehealth, physiotherapy software, remote patient monitoring, SaaS, exercise prescription, healthcare technology, corporate wellness, MedTech