Physio Direct Sherwood

PhysioDirect Sherwood Limited, founded in 1996, operates as a private group of physiotherapy clinics located in Nottingham, UK. The company functions as a commercial cooperative, which allows independent, HCPC-registered physiotherapists and osteopaths to work with the structural benefits of a larger corporation while maintaining practitioner autonomy. This model aims to provide timely, hands-on treatment for musculoskeletal injuries, focusing on treating the cause of the problem rather than just the symptoms.

The company was acquired by Sano Physiotherapy Ltd on September 21, 2018, a move that doubled the size of the Sano group and expanded its geographical presence into the East Midlands. Following the acquisition, PhysioDirect continued to operate under its established model, managed by Sano Physiotherapy. The client base includes private self-funding patients, individuals with insurance referrals, and NHS patients. Corporate clients have included notable companies such as Asda and Haribo.

Services offered are comprehensive, including physiotherapy, sports massage, osteopathy, acupuncture, and online desk assessments. The business model is centered on providing personalized treatment programs without long waiting periods. They emphasize early intervention to prevent long-term complications and promote a faster return to functional activity. The clinics also provide services on-site at workplaces and support for patients at home.

Keywords: physiotherapy, musculoskeletal health, osteopathy, sports massage, injury rehabilitation, corporate wellness, manual therapy, acupuncture, pain management, private healthcare