Phrame

Phrame, Inc. is developing what it markets as the world's first smart license plate frame, a device aimed at enhancing vehicle access and security. The company was founded by Dr. Gary Golduber, who also invented the product. Dr. Golduber has a background as a mechanical engineer and software engineer and previously served as CTO and President for companies like DriversEd.com and WebTrafficSchool.com, leading them to successful exits. The leadership team also includes CEO Mark Janes and CTO Steve Dusse, a veteran engineering leader from Silicon Valley with experience at RSA Data Security and Logitech.

The core of Phrame's business is a physical product that replaces a standard license plate holder. This smart frame contains a secure, RF-shielded compartment to store a spare key or key fob, which can be accessed via a smartphone app or a combination lock. This functionality is designed to facilitate a range of services for car owners. The business model appears to be centered on both the sale of the hardware and access to a network of service partners through the Phrame app. These services include in-trunk delivery of packages, on-demand vehicle maintenance like oil changes and car washes, and car sharing among family and friends. By providing secure, remote access to the vehicle, Phrame aims to create a platform for a car-based service ecosystem.

The product offers additional features beyond key storage. It includes sensors that provide 24/7 GPS tracking and real-time impact notifications to the owner's smartphone, enhancing vehicle security. This allows owners to monitor their car's location and be alerted to potential incidents whether the car is parked or being driven. The system is intended to serve individual car owners who want the convenience of on-demand services and the peace of mind from enhanced security. Phrame is actively seeking investment or a partner acquisition to support its global growth.

Keywords: smart license plate frame, vehicle access, car security, key management, in-trunk delivery, on-demand car service, automotive technology, car sharing, connected car, IoT device, vehicle telematics, GPS tracking, keyless access, automotive accessories, vehicle security system, remote car access, automotive convenience, fleet management, delivery logistics, last-mile delivery