Phoenix Media
Diversified publisher of books, educational materials, and digital media.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | CNY2.0m Valuation: CNY19.6m | Post IPO Equity | |
| Total Funding | 000k | ||
| CNY | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 3 % | 9 % | - | - | 2 % | 2 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 19 % | 23 % | 22 % | 22 % | 20 % | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 13 % | 20 % | 15 % | 22 % | 12 % | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Equity research estimates
Jiangsu Phoenix Publishing & Media Corporation Limited (PPM), publicly traded as Phoenix Media (601928:SHH), is a major Chinese enterprise in the publishing and distribution industry. Its predecessor, Jiangsu People's Publishing House, was established in 1953. The company was officially founded on March 28, 2011, and was listed on the Shanghai Stock Exchange on November 30, 2011. Headquartered in Nanjing, PPM operates through several segments including publishing, distribution, printing, and others like new media and investment management.
The company's core business involves the publication, distribution, and sale of books, newspapers, electronic publications, and audio-visual products. It is a significant player in both educational and general book markets, being the second-largest publisher of primary and secondary school textbooks in China. The company’s diverse portfolio includes educational software, online platforms, virtual training software, mobile apps, games, movies, and TV dramas. Its digital platforms, such as zxxk.com and Phoenix Easy Learning, serve over 80 million users. The business model involves content production and extensive distribution channels, including 1,404 retail outlets across Jiangsu and a robust logistics center. Revenue is generated from the sale of these physical and digital products, alongside services like copyright trading, asset management, and educational consulting.
PPM has expanded its operations into smart education, cloud computing, and big data to form an integrated, multi-media industrial ecosystem. The company actively engages in international copyright trade with 62 countries and has established overseas branches in the UK, US, Canada, and Australia, among others. In a significant international move, PPM acquired the US-based children's book business of Publications International, Ltd (PIL) in 2014, which was the largest transnational merger by a Chinese publishing house at the time.
Keywords: book publishing, media distribution, educational materials, digital media, Chinese publisher, e-journals, audiovisual products, educational software, textbook publisher, cultural products, online education platforms, film production, game development, copyright trade, smart education
