Petoo

Petoo, operating under the legal name Kinematic Foodtech Private Limited, is a food-tech company established in 2015 with a focus on Indian cuisine. The venture was launched in Bengaluru by Ritesh Dwivedy, Abhishek Mandal, Kumar Setu, and Ravi Kumar. The founding team possesses significant experience in the food-tech sector; Ritesh Dwivedy, an IIT Kharagpur alumnus, previously founded JustEat.in, which was acquired by Foodpanda, and Abhishek Mandal was the head of operations at JustEat India. This background provided the founders with deep insights into the online food ordering market.

The company began as a quick-service restaurant (QSR) and evolved to operate on a hub-and-spoke cloud kitchen model. Initially, Petoo's strategy was centered around high-traffic office areas, but the operational landscape shifted significantly with the COVID-19 pandemic, leading to the closure of its physical outlets. This pivot led the founders to also launch Sprink, a subscription-based virtual cafeteria service. Petoo's core business model addresses common challenges in the Indian restaurant industry, such as food consistency and operational complexities, by creating a system that reduces the need for on-site chefs and daily grocery procurement.

Petoo's product offering is centered on convenient, ready-to-eat meal boxes designed to make Indian cuisine less messy and more accessible, comparable to the convenience of ordering a pizza for an office meeting. The company leverages technology for inventory control and order prediction to enhance delivery efficiency. A notable area of development for the company has been food preservation research, creating cooking methods that allow meals to remain fresh for extended periods without refrigeration or preservatives. The business generates revenue through direct sales via its online platform, food aggregators, and a franchise model, which offers partners operational support, training, and food supply.

Keywords: food-tech, Indian cuisine, cloud kitchen, quick service restaurant, QSR, meal boxes, food delivery, ready-to-eat meals, online food ordering, Kinematic Foodtech, restaurant franchise, food preservation technology, subscription food service, Bengaluru startup, Ritesh Dwivedy, Abhishek Mandal, Kumar Setu, Sprink, JustEat India alumni, hub and spoke model