PetNow Co
Artificial Intelligence pet mobile app.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
* | $5.3m | Early VC | |
| Total Funding | 000k | ||
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Founded in 2018 in Seoul, South Korea, Petnow Inc. is a pet-tech company addressing the issue of lost pets through an AI-driven biometric identification platform. The company was established by CEO Dr. Jesse Joonho Lim, whose personal experience losing a childhood dog inspired him to leverage technology to prevent similar heartbreak for others. Co-founder Dr. Ken Daehyun Pak has also been instrumental in the company's development.
Petnow has developed a mobile application that uses a pet's unique biological markers for identification—specifically, a dog's nose print and a cat's facial features. The proprietary AI technology, which boasts a 99% accuracy rate, allows a pet owner to register their animal for free using just a smartphone. The system is designed as a non-invasive and cost-free alternative to traditional identification methods like microchips, which can be costly and require a veterinary procedure. Once an animal is registered, its biometric profile is linked to the owner's contact details. If a registered pet goes missing, a finder can scan the animal with the Petnow app, which then alerts the owner to facilitate a quick reunion.
The company's business model is centered on B2B partnerships rather than charging end-users. Petnow collaborates with pet insurance providers to help prevent fraud, with government agencies and shelters for animal registration systems, and with other pet service companies like hotels and veterinarians. The company has gained significant recognition, including winning the Best of Innovation award at CES 2022 and expanding its service to the US, Canada, and several European and Asian countries. Petnow has also participated in accelerator programs from Google for Startups, Samsung's C-Lab, and the Korean government. As of September 2023, the company had raised $5.25 million in a Series A funding round.
Keywords: pet identification, biometric ID, lost pet recovery, dog nose print, cat facial recognition, pet tech, animal welfare, AI pet recognition, pet safety, microchip alternative, pet insurance solutions, animal registration, pet care platform, computer vision, deep learning, mobile pet app, pet finder, Seoul startup, Jesse Joonho Lim