Pet Delícia

Pet Delícia operates in the Brazilian pet food market, positioning itself as a pioneer in 100% natural meals for dogs and cats. The company was founded in Rio de Janeiro in 2010. Its creation was inspired by the founders' personal experience with their own dogs, Chico and Eko, who suffered from skin allergies and lack of appetite with conventional pet food. Seeking a healthier alternative, they began preparing balanced, homemade meals with fresh ingredients under veterinary supervision. Witnessing the significant health improvements in their pets, they identified a market opportunity to offer these types of meals to other pet owners who lacked the time or knowledge to prepare them.

The business serves pet owners who are increasingly seeking healthier, human-grade food options for their animals, a trend driven by the humanization of pets. Pet Delícia's business model involves producing and selling ready-to-eat, natural pet food. Revenue is generated through sales across more than 3,000 points of sale in Brazil, including major retailers like Petz, Cobasi, and Petlove, as well as through e-commerce channels, including an international presence on Amazon in the United States. The company reported an annual revenue of R$23 million and projects this to grow to R$30 million, fueled by new product launches and international expansion into markets like Peru and Chile. A recent funding round of R$2.5 million was secured through the EqSeed platform to support this expansion.

The product line includes a variety of recipes for both dogs and cats, addressing different life stages and specific health needs, such as low-carb and hypercaloric options. All recipes are developed in collaboration with veterinarians and nutritionists, using human-grade ingredients without preservatives, artificial colors, or GMOs. A key feature is the use of advanced sterilization technology that allows the products to be stored without refrigeration, offering convenience to consumers. The company operates a 3,000-square-meter factory capable of producing 3 tons of food daily. The executive team includes Anirudh Deb as CEO, who has a background in engineering and an MBA, Robson Vivas, a veterinarian with a Ph.D. in the food industry, serving as Industrial Director, Renata Adas as COO, and Daiane Fonseca as CFO.

Keywords: natural pet food, human-grade pet food, Brazilian pet market, healthy pet meals, ready-to-eat pet food, dog nutrition, cat nutrition, veterinary-formulated, pet food delivery, pet wellness, premium pet products, non-frozen pet food, pet food export, functional pet food, pet food e-commerce, South American pet market, specialized pet diets, pet food innovation, pet humanization, Anirudh Deb, Chico and Eko