Personali

Personali, founded in 2011, developed an intelligent incentive platform for the e-commerce sector, which was later acquired by Namogoo in May 2020. The company was established by co-founders Noam Javits and Keren Zimmerman. Prior to Personali, Javits gained experience in the tech industry, while Zimmerman brought a background in product development. Their combined expertise shaped the company's core offering.

The firm's primary offering was a software-as-a-service (SaaS) platform engineered to assist online retailers in increasing revenue while safeguarding their profit margins. It operated by moving beyond standard, uniform discounts and instead empowering shoppers to receive personalized incentives. The technology was built on a foundation of machine learning algorithms, behavioral economics, and psychological principles to analyze individual shopper behavior in real-time. This allowed the platform to determine the optimal incentive type and value for different user segments, thereby personalizing the customer journey at scale. By tailoring offers to a shopper's specific willingness to pay, retailers could enhance conversion rates and maximize the profitability of each transaction. Personali's business model was centered on providing this platform to its clients, which included prominent Fortune 50, 100, and 500 retailers across North America, Europe, and South America.

A significant milestone for Personali was securing $12 million in a Series B funding round in June 2015, which brought its total funding to $15 million. This capital injection was led by Norwest Venture Partners and included participation from Cedar Fund and Gemini Venture Partners. The funding was allocated to expand global sales and marketing efforts, enhance product offerings, and grow its technical team. Before its acquisition, Personali had generated over $1 billion in incremental revenue for its clients. The acquisition by Namogoo, a company specializing in customer journey hijacking prevention, was a strategic move to create a more comprehensive suite of services for e-commerce clients by combining Personali's incentive personalization with Namogoo's existing technology. Keywords: intelligent incentives, incentive personalization, e-commerce technology, behavioral economics, machine learning for retail, dynamic pricing, conversion rate optimization, personalized marketing, customer journey optimization, retail technology, Namogoo, Noam Javits, Keren Zimmerman, online retail solutions, SaaS for e-commerce, profit margin protection, personalized promotions, real-time engagement, shopper segmentation, adaptive coupons