Persomatch GmbH

Persomatch GmbH, founded in January 2017, operates as a specialized service provider in digital recruiting and employer branding, addressing the escalating challenges of skills shortages in the German labor market. The company was co-founded by Tristan Niewöhner and Thorsten Piening, who met at a founder's event in 2016 and identified a shared interest in solving the growing recruitment problem. Niewöhner, the current CEO, brings a history of entrepreneurship to the firm, inspired by his grandfather who founded a farm machinery company. He previously founded several other startups, worked as a startup coach at the University of Paderborn, and was an Entrepreneur in Residence at the Bertelsmann Foundation's Founders Foundation. Piening is a co-founder and partner in the company.

Persomatch's core business revolves around placing job advertisements directly on Google and YouTube, the world's most frequented websites, to reach both active and passive job candidates. The business model is built on the premise that over 70% of job searches start on Google, making it the most logical and effective channel for recruitment. The company has developed a proprietary AI-based "Attract & Ident technology" which automates and optimizes the placement of job ads on Google's Search Network, Display Network, and YouTube. This technology enables precise targeting of candidates locally, regionally, or nationwide, aiming to reduce the inefficiencies and high costs associated with traditional job boards. Persomatch serves a wide range of clients, from small businesses and startups to large international corporations, as well as HR agencies that integrate the technology into their own service portfolios.

The company offers several distinct service packages. These include search campaigns that guarantee top placement on Google search results for relevant job queries. For broader employer branding, display campaigns are run on the Google Display Network, which encompasses over 35 million websites, promising a reach of at least 100,000 contacts per month for a fixed price. Furthermore, Persomatch utilizes YouTube to promote employer branding videos, guaranteeing a minimum of 10,000 views per month to targeted audiences. The company also implements retargeting strategies to re-engage candidates who have previously shown interest. Revenue is generated through these fixed-price campaign packages, with options for a customer self-service platform or a more comprehensive managed service. The company is backed by investors including the management consultancy HRpepper and idealo founder Martin Sinner.

Keywords: digital recruiting, employer branding, Google job ads, YouTube recruiting, HR Tech, talent acquisition, recruitment marketing, AI recruiting, candidate sourcing, passive candidates, active job seekers, skills shortage, Google Display Network, retargeting, automated job advertising, personnel marketing, applicant targeting, Tristan Niewöhner, Thorsten Piening, Bielefeld startup, German HR market, online recruitment, PPC for jobs