Persollo

Persollo operates as a data-driven technology firm specializing in social commerce and influencer marketing, headquartered in Sydney, Australia. The company was established in August 2015 by a team of four co-founders: Dr. Olga Oleinikova (CEO), Kyrylo Medvediev (COO), Stanislav Prysiazhniuk (Designer), and Yaroslav Prisyazhnyuk (Developer). The founding idea emerged from the co-founders' frustration with the high cart abandonment rates and the multi-step process required to purchase items seen on social media.

Co-founders Olga Oleinikova and Kyrylo Medvediev, both originally from Ukraine, met at a TED-X talk at the University of Sydney in 2015. Oleinikova, with a background in market research and a PhD in sociology, brought deep customer and behavioral science experience to the venture. Medvediev specialized in data analytics and IT management. Their shared vision to simplify online purchasing, combined with the technical and design skills of Stanislav and Yaroslav Prisyazhnyuk in Ukraine, led to the creation of Persollo. The company’s journey was accelerated through participation in the University of Sydney's INCUBATE program and later Telstra's muru-D accelerator, which provided initial funding and significant market exposure.

The core of Persollo's business is its instant checkout technology, which enables brands and influencers to sell directly from social media posts, digital ads, videos, and blogs. This one-click payment system bypasses traditional e-commerce websites and shopping carts, aiming to capitalize on impulse buying behavior and significantly reduce the sales funnel from ten steps to one. The platform is designed for a mobile-first audience and provides a seamless transaction process that can be completed in under 15 seconds. Persollo's business model is primarily transaction-based, charging a fee per sale made through its checkout links. The company serves a global clientele of brands, agencies, and influencers, with notable clients including New Balance, Sunglass Hut, and Marie Claire. In addition to the instant checkout, the company developed an AI-powered platform for influencer discovery, analytics, and managing affiliate campaigns, allowing brands to measure influencer performance and enabling influencers to earn commissions directly through sales.

Keywords: social commerce, instant checkout, influencer marketing, fintech, e-commerce conversion, data-driven marketing, social selling, marketing analytics, affiliate marketing platform, one-click payment, mobile commerce, SaaS, AI marketing, customer behavior analytics, social media monetization, digital advertising, lead generation, conversion rate optimization, direct-to-consumer sales, marketing technology